Consumer self construal
WebFeb 29, 2016 · This study explored the role of self-construal in moderating the effect of same- and varied-ad repetition on consumer response to advertising and brand on … WebNov 1, 2024 · Purpose This study aims to investigate the simultaneous impact of religion and modernity on attitude toward luxury consumption in Qatar, with emphasis on the mediating effect of self-construal. The… Expand Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness S. R. Nikhashemi, E. …
Consumer self construal
Did you know?
Extensive research shows that people may possess an independent or interdependent self-construal (e.g., Markus and Kitayama 1991). People with an independent self-construal identify themselves as autonomous and independent from others, whereas those with an interdependent self-construal view themselves as … See more Deceptive advertising is defined as message distortion resulting from the falsification or omission of relevant information with the … See more H1 and H2 argue that interdependents (versus independents) would demonstrate greater acceptance of deceptive advertising as they … See more Our intuition draws from extensive self-construal research showing that self-construal influences one’s context-dependency. Specifically, an independent self-focus evokes a … See more WebSep 22, 2024 · Study 3 further examines the moderating role of construal level in the effects of green brand positioning on brand stereotypes.FindingsThe findings reveal that green emotional positioning strategies are predominantly stereotyped as warm while green functional positioning strategies are predominantly stereotyped as competent. ... self …
WebNov 1, 2024 · However, we propose that the relationship between power and preference for brand-logo size is more nuanced and that it depends on the consumer’s cultural self … WebSep 27, 2024 · Drawing from the social-functional perspective, this research explored the differences in consumers’ responses to two types of spokesperson’s smile: broad and …
WebAlthough consumer self-construal varies across cultures, it is also a personal trait that can be regarded as a segmentation tool to account for consumer heterogeneity in compensatory consumption. These findings collectively enhance the understanding of the differential effects of social crowding on minimalistic consumption. WebJun 1, 2003 · Experiment 1 showed that individuals whose interdependent selves were activated were more risk-seeking in their financial choices and less risk-seeking in their social choices than were those whose independent selves were activated. The size of the consumer's social network mediated these effects.
WebConsumer researchers have recognized for a long time that people consume in ways that are consistent with their sense of self (Levy 1959; Sirgy 1982). Important thought leaders …
WebSelf-Construal, Consumer Behavior, Marketing 1. Introduction Self-construal was first proposed by Markus and Kitayama in 1991 about people’s understanding of the … hours for slocum dickson lab new hartford nyWebPursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation ... This research examines how self-construal (i.e., … link teams calendar to google calendarWebDec 1, 2005 · We propose that consumers purchase brands in part to construct their self-concepts and, in so doing, form self-brand connections. We focus on reference groups as a source of brand meaning. hours for skate stationWebApr 13, 2013 · SELF-CONSTRUAL. By N., Sam M.S. a specific label of the self in connection with independent self-construal and interdependent ones. This term is … hours for singing springs quarryville paWeb18 rows · Feb 22, 2024 · The main study affirms the relevance of consumers' self … link teams to onedriveWebMar 26, 2024 · Drawing upon the self-determination and construal-level theories, the present study proposes a pioneering moderated-mediation model that delineates Generation Z consumers' collaborative consumption tendency. Data were collected among 455 respondents in an emerging economy (i.e., Turkey) via a non-probabilistic purposive … link teams to file explorerWebApr 6, 2024 · Self-construal at the country level can provide valuable insights into how cultural values influence consumer behavior and decision-making. Our participants were given 10 sets of scrambled words and for each set, they were asked to … link team channel to another team